출판

검증한 질문과 축적한 지식

해외 논문

01
Yoon, S. H., Kim, Y., & Lee, S. H. (2026). Simpler, smarter ads?: How processing fluency shapes responses to elevator TV advertising. Social Influence, 21(1)원문 출처 ↗
02
Lee, S., & Yoon, S. H. (2026). Evolving dynamics of resistance and adoption in digital finance: A user review analysis of FinTech and traditional banking applications. Electronic Markets, 36(1), 45.원문 출처 ↗
03
Lee, S. H., Roh, T., Kim, E., & Yoon, S. H. (2026). Designing educational chatbots in resource-constrained environments: A design science approach. Technovation, 154, 103567.원문 출처 ↗
04
Sagynbayeva, A., Pyo, A., Yoon, S. H., & Yang, S. B. (2026). Evaluating user performance on RAG-based generative AI tools: A scenario-based experiment on AI-assisted information retrieval. Computers in Human Behavior, 108952.원문 출처 ↗
05
Roh, T., Kim, S., Kim, T., & Yoon, S. H. (2025). Unravelling the key topics of Hallyu: a cultural branding perspective from South Korea. Asia Pacific Business Review, 1–30.원문 출처 ↗
06
Yoon, S. H., Yang, S. B., & Lee, S. H. (2025). Comprehensive examination of the bright and dark sides of generative AI services: A mixed-methods approach. Electronic Commerce Research and Applications, 70, 101491.원문 출처 ↗
07
You, J., Jang, H., Kang, M., Yang, S. B., & Yoon, S. H. (2024). Leveraging Stock Discussion Forum Posts for Stock Price Predictions: Focusing on the Secondary Battery Sector. IEEE Access, 12, 153537-153549.원문 출처 ↗
08
Lee, J. Y., Kim, B., & Yoon, S. H. (2024). A conceptual digital policy framework via mixed-methods approach: Navigating public value for value-driven digital transformation. Government Information Quarterly, 41(3), 101961.원문 출처 ↗
09
Kim, S., Lee, J., Yoon, S. H., & Kim, H. W. (2023). How can we achieve better e-Learning success in the new normal?. Internet Research, 33(1), 410-441.원문 출처 ↗
10
Yu, S., Yang, S. B., & Yoon, S. H. (2023). The Design of an Intelligent Lightweight Stock Trading System Using Deep Learning Models: Employing Technical Analysis Methods, Systems 11(9), 470.원문 출처 ↗
11
Kim, H. L., Kim, Y. G., Yoon, S. H., & Ryu, S. (2023). Effect of Media Context on Avoidance of Skippable Pre-roll Ads in Online Video Platform: A Mental Accounting of Time Perspective. Journal of Business Research, 164, 113966.원문 출처 ↗
12
Kim, T., Chung, C., Brewster, C., & Yoon, S. H. (2023). Connecting managers' international work experience, advice networks, and subsidiary-unit performance: a social capital perspective. Multinational Business Review.원문 출처 ↗
13
Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2022). An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data. Journal of Advertising, 51(1), 76-84.원문 출처 ↗
14
Yoon, S.-H., Park, G.-Y., & Kim, H.-W. (2022). Unraveling the Relationship between the Dimensions of User Experience and User Satisfaction: A Smart Speaker Case, Technology in Society, 71, 102067.원문 출처 ↗
15
Yoon, S. H., & Lee, S. H. (2022). What Likeability Attributes Attract People to Watch Online Video Advertisements?. Electronics, 11(13), 1960.원문 출처 ↗
16
Lee, S.-H., Yoon, S.-H., & Kim, H.-W. (2021). Prediction of Online Video Advertising Inventory Based on TV Programs: A Deep Learning Approach. IEEE Access, 9, 22516-22527.원문 출처 ↗
17
Yoon, S. H., Kim, H. W., & Kankanhalli, A. (2021). What makes people watch online TV clips? An empirical investigation of survey data and viewing logs. International Journal of Information Management, 59, 102329.원문 출처 ↗
18
Lee, M. H., Kim, S. J., Yoon, S. H., & Park, S. (2021). An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data. Journal of Advertising, 51(1), 76–84.원문 출처 ↗
19
Yoon, S. H., & Kim, H. W. (2019). What Content and Context Factors Lead to Selection of a Video Clip? The Heuristic Route Perspective, Electronic Commerce Research, 19(3), 603-627.원문 출처 ↗
20
Yoon, S., Kim, H., & Kim, Y.-G. (2018). SMR: United against a Global Media Giant. Ivey Publishing. Available from Ivey Publishing product no. 9B18M090.원문 출처 ↗

국내 논문

도서

01
경영혁신을 위한 생성형 AI 이해와 활용 원문 출처 ↗
십일프로(11%) · 윤상혁, 이소현 · 2024.02.29
02
생성형 AI로 여는 교육의 미래 원문 출처 ↗
한국기술교육대학교 출판부 · 윤상혁 · 2024.02.15
03
AI와 데이터 분석 기초 원문 출처 ↗
박영사 · 윤상혁, 양지훈 · 2021.02.25

특허

01
생성형 인공지능 기반 고객맞춤형 리뷰답변 생성시스템 및 그 방법 원문 출처 ↗
10-2026-0032026 · 윤상혁, 이순형
02
AI 에이전트 기반 인플루언서 평가 장치 및 방법 원문 출처 ↗
10-2025-0179449 · 윤상혁
03
생성형 AI 기반 맞춤형 온라인 교육 시스템 및 그 방법
10-2024-0183821 · 윤상혁, 이순형, 김민균, 김학수
04
생성형 인공지능 기반 고객 맞춤형 리뷰답변 생성시스템 및 그 방법
10-2024-0117932 · 윤상혁, 이순형, 양성병, 장하렴
05
생성형 인공지능 기반 배너광고이미지 자동생성장치 및 그 방법
10-2023-0051944 · 황종휘, 윤상혁